Profitable Engagement - How Proactive Communications Strengthen Brand Loyalty

Loyalty program memberships have increased 25% from 2006 to 2008, yet the percentage of active memberships has remained flat, according to Colloquy's 2009 Loyalty Marketing Census. With millions of unused loyalty cards languishing in customers' wallets, loyalty marketers face an uphill challenge.

Presenters

Kelly Hlavinka
Partner
COLLOQUY
Kelly directs all publishing, education and research projects at Colloquy, where she draws on her broad experience as a loyalty strategy practitioner in developing articles, white papers and educational initiatives. An acknowledged expert in the theory and practice of loyalty marketing, she also regularly contributes to DM News, The DMA Insider, DIRECT and BrandWeek, and is often cited by publications such as Newsweek, Advertising Age and Smart Money.

Mark Friedman
Chief Marketing Officer
SoundBite Communications
As the Chief Marketing and Business Development Officer, Mark leads SoundBite’s expansion into new markets and product offerings. Mark has more than 20 years’ experience in a range of marketing, sales and business development positions with leading companies such as IBM, Lotus Development, Epoch Systems/EMC and Dragon Systems. Most recently, Mark served as CEO of Peppercoin, a provider of card-based merchant loyalty programs that was acquired by Chockstone, Inc. in April 2007.