Maximizing Cardholder Response with Multi-Channel Communications

Card issuers continue to seek new ways to gain the top-of-wallet position among consumers while optimizing their collections results at the same time. In addition, customer communication techniques are adapting to the changing consumer preferences for voice, text, and email messaging.

Mercator Advisory Group and SoundBite Communications will host a one-hour webinar to discuss how integrated, multi-channel communications solutions can be rapidly deployed to address the diverse customer communications needs throughout the cardholder lifecycle.

Webinar attendees will gain specific industry knowledge to:

Grow wallet share via integrated voice, text and email outreach
Accelerate collections by reaching cardholders more effectively
Build long-term, profitable customer relationships.

Presenters

Ken Paterson
Director of Credit Advisory Service
Mercator Advisory Group
Ken Paterson has more than 20 years experience in financial services market research, strategic planning and consulting, including payment services experience with Visa International, Visa USA, Fair, Isaac and Company, and Bank of Boston. His payments-related experience encompasses market modeling, competitive analysis, product development, product positioning, and assessment of international payment system opportunities. His work has included consumer research on customer cross-sell/ direct mail strategies, credit score management, reward and co-branded card programs, and alternative credit services.

Mark Friedman
Chief Marketing Officer
SoundBite Communications
As the Chief Marketing and Business Development Officer, Mark leads SoundBite’s expansion into new markets and product offerings. Mark has more than 20 years’ experience in a range of marketing, sales and business development positions with leading companies such as IBM, Lotus Development, Epoch Systems/EMC and Dragon Systems