Gaining Buy-In for Preference Management: Leading Companies Show the Way

Many marketing and customer experience professionals are serious about implementing a preference management solution to provide more relevant, personalized communications that engage and empower their consumers. However, while some have been successful at championing preference management within their organizations, many are still struggling with how to gain buy-in.In a one–hour webinar sponsored by SoundBite, Forrester Consulting will present the challenges that the study participants have faced with the adoption and implementation of a preference management solution as well as strategies to overcome them. Guest speaker, Jamie LaRose, VP Digital Marketing, Enterprise Email & Mobile Marketing, at Bank of America, will share his views on the importance of capturing and honoring consumer communication preferences for improved customer satisfaction.

You will learn:

•  The challenges that top companies face when creating and implementing a preference management solution
• What has made leading companies successful in their preference management initiatives
• How to gain buy-in to construct a preference management strategy for your organization

Presenters