On-Demand Automated Voice Messaging

BURLINGTON, Mass., October 26, 2004 – SoundBite Communications, the leading provider of OnDemand Customer Communications™ solutions, today announced the availability of SoundBite® 5.0 for Financial Services, a Web-hosted solution built on SoundBite’s proven interactive voice messaging (IVM) technology platform and designed specifically for financial services professionals. Since 2000, SoundBite has provided financial services companies with unique solutions for communicating with their customers. SoundBite 5.0 for Financial Servicesallows these organizations to rapidly reach their customers with timely, personalized communications and empowers those customers to respond immediately. SoundBite’s new features include OnDemand Blended Suppression, OnDemand Enterprise Support andOnDemand Campaign Management, which enhance the real-time execution and administrationcapabilities for all interactive campaigns within an organization. In addition, companies benefit from “pay as you go” use; no hardware or software installation; automated, real-time access; rapid campaign implementations; high response rates; and SoundBite’s in-depth industry expertise.SoundBite has a deep understanding of campaigns specific to financial services organizations, and has delivered millions of customer calls each month for a variety of campaigns, including fraud alerts, payment reminders, renewals and collections calls, balance transfers, new credit cardactivations, quote and inquiry follow ups, disaster alerts, among others. SoundBite leverages this experience to provide industry best practices, calling strategies and professional services to ensure high customer response rates and a significant return on clients’ campaign investments.

“To remain competitive and to build long-term customer loyalty, financial services companiesdepend on effective customer communications. SoundBite 5.0 for Financial Service is built on our established technology platform and our best practices in the industry,” said Peter Shields,president and CEO of SoundBite Communications. “The new features that we incorporated inSoundBite 5.0 for Financial Services provide financial services companies with an even greater ability to improve their customer satisfaction, increase revenues and reduce costs.”

SoundBite 5.0 for Financial Services Features

Specific new features of SoundBite’s technology platform include an OnDemand Blended Suppression feature that can prevent a phone number or a group of phone numbers from beingcalled during a campaign. The OnDemand Enterprise Support feature gives organizations theSoundBite Launches SoundBite 5.0 for Financial Services ability to create, manage and report on their SoundBite campaigns on a company-wide basis. The OnDemand Campaign Management feature gives organizations the ability to manage even the most complex campaigns over the Web, in real time.

The platform also includes industry-leading answering machine detection, which eliminates hangups on a live person and clipped messages on answering machines. The Direct Connect feature gives call recipients the option to connect directly to a live agent, and the Load Balancing™ feature allows outbound calls to be automatically adjusted to control the influx of inbound calls tothe call center.

SoundBite 5.0 for Financial Services enhances companies’ call center effectiveness, by automatically capturing information to complete transactions, and enabling screen-pop and whisper functionality to improve agent efficiency. This helps make the most productive use of agents’ time by delivering qualified inbound leads to the agent. As an OnDemand, Web-basedplatform, it can also integrate seamlessly with existing call center infrastructure such asAutomatic Call Distributors (ACDs), customer relationship management (CRM), and workforce optimization systems to create an end-to-end customer interaction management solution.

About SoundBite Communications
SoundBite Communications is a leading provider of OnDemand Customer Communications solutions. SoundBite enhances the way organizations communicate with their customers throughprofessionally recorded interactive voice messages. Hundreds of Global 2000 companies arerapidly increasing collections, improving customer retention, and cross-selling new servicesleveraging SoundBite’s ASP platform. SoundBite is headquartered in Burlington, Massachusetts.For more information, visit www.soundbite.com.

SoundBite is a registered trademark of SoundBite Communications. OnDemand Customer Communications and Load Balancing are trademarks of SoundBite Communications.
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