Five New Paths to Automated Voice Messaging Success
When someone receives an automated call, the dynamics of reacting to the call completely change. With the prevalence of Caller ID, people immediately know who is calling. If it’s a call with known Caller ID at 9:00 p.m., it could be urgent. If it’s a call without Caller ID at 6:00 p.m., it’s probably not important. Response rates to an automated voice messaging (AVM) campaign depend a lot on this basic human nature to respond to calls.