Ringing in the New Year
Much of traditional marketing is a one-trick pony—supplying a single message by the marketer. The most familiar applications of phone-based marketing fall into that category: voice notification, fraud alerts, contact center automation, bill collections, and crisis management—all simple calls using pre-recorded voice and, at their most advanced, dynamically formulated using customer-specific data. When married to interactive speech and voice technologies, however, telephone outreach enables what William Meisel, president of TMA Associates, has called “conversational marketing.”