A New Weapon in the Telecom Share Wars
Voice and data communication providers wage a constant battle to minimize costly customer churn, generate new revenue streams, and provide a distinctive level of service and satisfaction to customers. As next-generation telecom service offerings come online, the technical and competitive battle will only grow tougher.
SoundBite multi-channel communications campaigns are the most effective way for Marketers to offer rate promotions, service bundles, affinity programs and special offers. Building brand loyalty at a lower cost than traditional media is all about frequency of contact and the value each customer receives from that contact. For instance, SoundBite activates new customers quickly with personalized messages that explain service features and benefits—and the entire communications campaign happens within hours, not days or weeks.
The level of Customer Service delivery has become a major differentiator between telecommunications companies. SoundBite delivers welcome messages, billing updates, and information on an ad hoc basis—and ensures that the message gets through by making multiple attempts at different times of day across home and mobile phones and texting devices. SoundBite confirms customer appointments in advance, obtains customer information when needed, sends proactive notifications, and conducts automated satisfaction surveys. Maintaining consistent, positive contact with customers strengthens brand loyalty and reduces churn.
The Collections department must handle all late payers in the billing cycle, collecting past-due balances while maintaining positive relationships. SoundBite solicits payments by reaching an unlimited number of customers with personalized messages that automatically verify right-parties, provide convenient, immediate access to self-service payment options, or direct connect customers to live agents