Fraud Communications Survey Shows Consumers Want Prompt Notification via Multiple Channels

Debit and credit card fraud continues to be a major problem for consumers, banks and card issuers.  SoundBite's exclusive survey findings reveal the critical role that multi-channel, proactive customer communications play in promptly notifying cardholders if fraudulent activity is suspected:

    - 89 percent of consumers prefer to be notified by multiple and various forms of communication
    - Prompt notification can increase customer loyalty by 33 percent
    - 51 percent of consumers age 18 to 34 would prefer a text message

The 2010 Fraud Cardholder Communications Survey was conducted in March 2010 via telephone by Harris Interactive on behalf of SoundBite Communications.