Overcoming Barriers to Preference Management

In March 2010, SoundBite Communications commissioned Forrester Consulting to evaluate the challenges and
successes that firms experience when implementing preference management. Forrester Consulting developed a research initiative to understand the obstacles faced by firms implementing customer preference management and determine common success factors for those firms that have completed successful projects. Learn how customer preference management is evolving from its regulatory compliance roots into a competitive differentiator for leading firms.

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