The rise in mobile phone usage and the dramatic increase in text messaging are transforming the way individuals communicate with one another. Today in the United States, text messaging is the most popular data service among the 258 million mobile phone subscribers. This creates a powerful opportunity for organizations to enhance their brand and build profitable, life-long relationships with their customers.
Text messaging is a perfect augmentation to automated voice messaging campaigns, creating both a significant lift in call-backs and dramatic increase in interactive responses for many types of customer communications. By leveraging a fully integrated, multi-channel communications strategy, organizations can quickly and effectively reach consumers throughout the customer communications life cycle.
Text Messaging delivers compelling benefits such as:
Low cost — a fraction of the cost of traditional methods
Immediate — delivery occurs in seconds and results are available in real-time
Verifiable — text dialogue is automatically saved and archived for future use
Complementary — augments existing contact methods
Untapped — emerging communications channel
Standard Rate and Free-To-End-User Messaging:
SoundBite supports Standard Text Messaging Rates and Free-To-End-User (FTEU) Text Messaging. Standard rates apply to each text message sent or received as provided in the recipient’s wireless plan. With FTEU Text Messaging, recipients can receive text messages without incurring a cost. Only SoundBite can reach more than 80% of U.S. wireless subscribers with FTEU Text Messaging.
Alerts and Interactive Messages:
Text messages can be one-way or interactive, where the recipient can reply by text or voice, depending on the campaign goals. Automated, interactive campaigns detect keywords and deliver an appropriate response to recipients. Agent Chat is available for responses outside of the automated script for a particular campaign.
Right Party Verification:
Interactive text messages can be used to facilitate many types of transactions that may require verification that the message has been received by the intended recipient. Right Party Verification can be performed with personalized data such as zip code, year and month of birth, or mother’s maiden name.
Dedicated and Shared Short Code:
Each campaign uses a client-specific short code or one of SoundBite’s existing shared short codes. These five-digit telephone numbers enable real-time, two-way text messaging with most U.S. carriers. Dedicated short codes are ideal for marketing campaigns or for inclusion in print or public communications. Shared short codes are cost-effective and ideal for rapid implementation and real-time campaign modifications.
Automatic Opt-Out:
Recipients can opt-out of a specific campaign by replying to the text message with “stop” or a synonym of “stop.” SoundBite blocks all further text messages to that telephone. It is easy to opt back in or view the status of individual telephone numbers.