SoundBite

Email Messaging

SoundBite Communications provides powerful, automated email messaging solutions that can be used stand-alone or in conjunction with automated voice and text messaging in a multi-channel customer communications program.

For many organizations, email messaging is the perfect complement to automated voice and text messaging campaigns, significantly enhancing both reach and response by providing an alternative way to reach customers. A multi-channel communications strategy combining voice, text, and email can outperform an individual communications method, allowing organizations to tailor their communication channels for effectiveness and to fit customer preferences.

SoundBite email messaging campaigns are managed through our easy-to-use Web interface. Both HTML and plain text emails can be personalized, and graphics can be included for a sophisticated look and feel.

Since many contact lists include both phone numbers and email addresses, SoundBite makes it easy to set up an escalation strategy that combines multiple channels for maximum effectiveness. For example, a campaign can be set up to attempt one or more voice messages first, then deliver a follow-up email to the recipient’s mailbox. Email scripts can specify the "from" address as well as the "reply" address in the email header and can incorporate an automatic opt-out link. Suppression lists are supported, as are pre-launch test emails for checking the quality and accuracy of the campaigns.

SoundBite provides real-time campaign status updates and automatically tracks deliveries, opens, bounces, click-throughs and opt-outs. Both summary and detail reports document actions taken by recipients.

The benefits of email remain undisputed:

• A fraction of the cost of postal mail or live calling
• Campaigns are typically conducted in hours, not days or weeks
• Email reinforces voice and text messaging, increasing the response rates of calling campaigns