For many brands, mobile marketing offers the potential to explore new heights in record time, similar to a rocket launching to the Moon. Without the proper engineering and fuel, however, a rocket isn’t likely to get off the ground. In mobile marketing, the key to liftoff is the mobile database. With an impactful mobile database you can accurately identify your customers’ communications preferences, monitor purchasing habits and capture preference shifts. Without it, a mobile marketing plan is destined to never get off the ground. Apply the following four elements to your mobile database and launch your mobile marketing plan into orbit: Read full post





A long time ago in a galaxy far, far away… long before the first SMS or DroidTM phone hit the market in 2008… another more famous droid made his debut in 1977: R2D2. At the time, some thought Star Wars was just a sci-fi movie for kids. But the summer blockbuster grew into a pop culture phenomenon across generations, geographies and demographics. And although many films have tried to capture the story, spectacle and marketing genius that is Star Wars, no one can hold a candle (or lightsaber) to it. Who could argue that Star Wars has survived the test of time and is still going strong today with sequels and prequels being released and re-released?
Last year while shopping for my first home, I can honestly say that I had little idea what I was doing. Fortunately, I was able to use the recommendations of friends, family and numerous online tools to help me make my decision. This was not a quick process however. I spent the better part of a year developing the right questions to ask realtors, identifying the critical must-have to the nice-to-have features in the home, and simply trying to figure out what town I actually wanted to live in.
If you watched 
