Mark Friedman

Chief Marketing and Business Development Officer

Mark Friedman leads SoundBite’s expansion into new markets and product offerings that leverage the unprecedented and dramatic changes in consumer communications preferences.  Mark has more than 20 years’ experience in marketing, sales and business development positions with leading companies such as IBM, Lotus Development, Epoch Systems/EMC and Dragon Systems.

As vice president for Worldwide Marketing at Kenan Systems (acquired by Lucent in 1999), Mark played a major role in boosting the company’s sales from $20 million to $1.1 billion. Most recently, Mark served as CEO of Peppercoin, a provider of card-based merchant loyalty programs (acquired by Chockstone, Inc. in 2007).

Mark holds a degree in Systems Science Engineering from the University of Pennsylvania, a Bachelor of Science degree in Finance from the Wharton School of the University of Pennsylvania, and an MBA from the MIT Sloan School of Management.