Three Keys to Harness Mobile Marketing and Drive Consumer Engagement

Businesses can engage, interact, and socialize with customers the way they want to be reached.

December 2, 2011 - Visit any mall or store, or just walk down a busy street and take a look around. You'll notice almost everyone, regardless of their demographic, heads down interacting with their mobile devices—whether it's sending text messages, browsing Facebook, checking email or checking in on Foursquare. We are now a society of 24/7 connectivity. Simply put, mobile has become a critically important part of our daily lives.

Need proof? A recent CTIA survey revealed an interesting comparison: The total number of US wireless subscribers outnumbers the total population of the United States, 327.6 million vs. 312.4 million. The survey also found that smartphone and wireless-enabled PDA device usage rose from 61.2 to 95.8 million users since the middle of 2010. It wasn't long ago when "mobile" meant just a phone. Now, nearly one third of Americans can receive the communications vehicle of their choosing—text, email, voice—on one device, and this number is expected to grow rapidly over the next year.

And they're taking it everywhere they go. According to a 2011 Mobile Commerce Daily survey, 50 percent of consumers currently use their mobile devices for shopping purposes.

To read the full article, click here.