SoundBite’s Acquisition Of SmartReply Expands Mobile Retail Positioning

June 10, 2011 - In a move that expands its capabilities in mobile marketing and bolsters its positioning within the retail vertical, SoundBite Communications has announced the acquisition of SmartReply, a mobile marketing pioneer that has worked with some of the top retail brands in North America.

Jim Milton, President and CEO of SoundBite Communications, said that the acquisition will position the company as a more strategic partner for its retail customers. “A comprehensive mobile customer communications strategy has become an absolute ‘must have’ for today’s consumer-facing organizations,” Milton noted. “The SmartReply acquisition provides SoundBite with a leadership position in both mobile marketing and retail. We are firmly committed to accelerating the build-out of our mobile offering, via organic investment and future acquisitions, to enable our clients to proactively communicate across the full customer lifecycle."

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