SoundBite Communications Announced Its Acquiring Key Assets Of SmartReply (SDBT)

June 8, 2011 - SoundBite Communications (NASDAQ:SDBT) announced it is acquiring key assets of SmartReply, which will help to advance the company's position in mobile marketing and significantly expand its penetration in the retail vertical.

"A comprehensive mobile customer communications strategy has become an absolute 'must have' for today's consumer-facing organizations," said Jim Milton, President and CEO of SoundBite Communications. "While the Mobile Collect acquisition provided us with a market-leading mobile collections solution, today's SmartReply acquisition provides SoundBite with a leadership position in both mobile marketing and retail. We are firmly committed to accelerating the build out of our mobile offering, via organic investment and future acquisitions, to enable our clients to proactively communicate across the full customer lifecycle."

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