SoundBite Acquires Mobile Marketer

 June 8, 2011 - SoundBite Communications, Inc. (NASDAQ: SDBT), a leading global provider of cloud-based proactive customer communications solutions, today announced the acquisition of key assets of SmartReply, a mobile marketing pioneer. SmartReply had been delivering mobile marketing solutions for approximately 40 companies, including many of the top retail brands in North America. The acquisition advances SoundBite’s position in mobile marketing and significantly expands its penetration in the retail vertical.

According to ABI Research, the U.S. market for mobile marketing and advertising is growing at a 23 percent compound annual growth rate (CAGR) with 2011 spending estimated at $1.6 billion.

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