Ace Hardware’s new SMS program helps customers prepare for bad weather

January 27, 2012 - Westlake Ace Hardware, which operates 88 Ace Hardware stores in several states, is delivering weather-related text alerts and special offers to help its customers be prepared when bad weather hits.

The Weather the Store mobile campaign gives customers an opportunity to opt-in to receive weather-related mobile notifications based on a participant’s ZIP code. The program is integrated with the National Weather Service to provide timely, location-based weather notifications.

“The growth in penetration of mobile devices provides a great opportunity for brands like Ace Hardware to build a deeper relationship with their customers,” said Mark Friedman, general manager of the mobile services business at SoundBite Communications Inc., Bedford, MA.

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