5 Imperatives for Mobile Marketing

Marketers can jump-start their mobile initiatives by following five must-do mobile strategies.

October 31, 2011 - It's an exciting time for mobile marketers. As mobile adoption continues to climb, so do consumers' behaviors and expectations from their devices, as well as for the way companies interact with them. 

The impact on marketers is far-reaching: Mobile offers a new channel to engender loyalty by interacting with customers at the right time and at the right place, and by creating a platform to collect rich behavioral data. As Michael Becker, North American managing director of the Mobile Marketing Association (MMA) positions it, "[Marketers] have the ability to directly engage consumers in a way that was never possible before."

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