SoundBite Intros Proactive Preference Management Solution Suite

SoundBite Communications, Inc. has announced the introduction of the “Proactive Preference Management Solution Suite” to help organizations capture and manage consumer communication preferences.

 

Company sources said that consumers have increasingly become selective about the type of information they receive, who it is from and the mode of receiving these messages.

SoundBite’s Proactive Preference Management Solution facilitates effective, cost-efficient and proactive communications by capturing and storing consumer preference data in one central location. This offers an integrated view of consumer’s preferences so that marketers can communicate accordingly.

The combination of consumer-stated preferences along with observed behavior data enables companies to understand consumer preference patterns. Predictions can be made on how a particular consumer will respond to future communication. This helps targeted deployment of relevant customer communication.

SoundBite’s Preference Management Solution captures and stores opt-in and opt-out communications channel preferences for each consumer. Consumer preferences can be deciphered and modified directly by consumers or by authorized corporate personnel using self-service portals. The multi-channel platform helps in designing and execution of automated voice, text and e-mail communications.

“The introduction of a preference management solution is a strategic addition to our proactive intelligent communications offering and is a perfect complement to our multi-channel communications platform and analytics and optimization solutions,” said Jim Milton, president and CEO of SoundBite.

“We now are able to provide our clients with valuable insight into how their consumers desire to be communicated with. By providing an end-to-end customer communications solution, we can help our clients further optimize their desired business results,” said Milton.

Doug Charles, vice president, resource planning and management, Group RCI, explained how SoundBite’s preference management solution helps RCI capture and manage opt-ins and communications preferences for millions of  members. The preference management program helps RCI build better  relationships with members while increasing response rates, he said.

SoundBite Communications provides on-demand, integrated multi-channel communications solutions that help customers realize better business results. Its integrated voice, text and e-mail messaging solutions help clients to deliver messages to customers at the right time and in the most preferred way.

The company said its solutions are preferred by organizations in the collections, financial services, retail, telecom and media, and utilities businesses. They are able to send messages for collections, customer care, and sales and marketing applications.

 

Shamila Janakiraman is a contributing editor for TMCnet.

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