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SoundBite Communications Delivers Solutions to Enhance Customer Loyalty
TMCNet
SoundBite Communications Inc. has announced growing momentum in delivering compelling business value to loyalty and rewards programs through the addition of multi-channel proactive customer communications.
By leveraging the company’s Intelligence Communications Platform, many leading “Business to Consumer (B2C) organizations have generated millions of dollars in incremental revenue.
Loyalty programs are used by a variety of companies to maintain the base. And, while U.S. companies invest more than $1.2 billion every year, many of these reward points go unredeemed, coupons expire and other benefits offered through loyalty programs go unnoticed.
With a multi-channel proactive customer communications strategy, a company can create a dramatic lift in redemption rates and incremental revenue for many loyalty and rewards programs. To accomplish this, many companies rely on SoundBite.
The company’s integrated multi-channel communications platform enables retailers, financial services organizations, marketing agencies, travel and hospitality companies, entertainment outlets and casinos to effectively communicate information to customers through the individual’s preferred communication channels.
“SoundBite's multi-channel communications platform hyper-boosts existing loyalty programs in a way that gets consumers to take the desired action; accelerating business results,'' said Mark Friedman, chief marketing and business development officer at SoundBite Communications in a Monday statement.
