Why Businesses Are Cutting Their Throats by Inundating Customers

April 26, 2011 - Today's mobile revolution and social media explosion allows business to connect with customers like never before. Consumers are utilizing a variety of different mediums to communicate both personally and professionally. This includes phone calls, text messaging, email, Facebook or Twitter more frequently, and businesses are right behind them, using these channels to communicate new service offerings, account information or the latest promotions.

The problem is that many businesses are being too aggressive, adopting a full-court press - using any and every channel to keep customers feeling valued and loyal. In reality, it often makes things a lot worse. Customers feel trapped, bombarded and less satisfied. Yet businesses continue to fire away.

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