SoundBite Rolls Out New Proactive Solutions Suites

By Brendan B. Read, Senior Contributing Editor

“Ya snooze ya lose!”

For organizations, especially those in the highly competitive wireless communications field, waiting and snoozing for customers to call about billing, service and product issues could mean losing customers, and their revenues, to their fiercest rivals. Busy subscribers now expect their vendors to be on top of matters and that means outbound notifying them on matters.

SoundBite Communications has come out with a timely set of products that keeps both communications firms and their customers alert: the Customer Lifecycle and Optimization Solution Suites, which are powered by SoundBite Engage, the company's multi-channel communications platform.

SoundBite Customer Lifecycle Solution Suites address four major business areas that it says are designed to improve business performance, deliver lifetime customer value and increase profitability:

1. Proactive Marketing. SoundBite helps companies gain opt-in to acquire new customers and engage with existing customers to increase activations, customer loyalty and retention and drive incremental usage of their products and services

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