Message Delivered

Retailers adding personal touch by texting

For retailers striving to build customer relationships using voice mail, e-mail and text messages, success may be determined by correctly identifying their customers’ preferred method of communication and the ability to personalize those messages.

Based on experience and research, SoundBite Communications has identified those two elements as being critical to successful interactions between retailers and shoppers in their multi-channel communications. And those elements have especially powerful implications in mobile communications.

“In today’s economic environment, with consumer spending flat or down, competition for consumer spending has intensified over the past year,” says Mark Friedman, chief marketing and business development officer for Bedford, Mass.-based SoundBite. “To break through to the consumer, it is absolutely critical to communicate with consumers in the way they prefer.”

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