Customers Want Multichannel Fraud Alerts

By Matt Gunn

The Internet, smart phones and other connected devices have changed the way we communicate. Rather than wait to check for information, various devices and services bring it to us, creating a sense of receiving updates in real-time. It's just a matter of sending information to the right place.

In a fraud communications survey published in April, Harris Interactive found that 89 percent of consumers prefer to be notified by multiple and various forms of communication. Further, more than half of consumers between the age of 18 and 34 would prefer a text message. The survey was conducted in March on behalf of SoundBite Communications in anticipation of its SoundBite Fraud Management Solution(SM) product, which was launched May 4.

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