Consumers 'want multi-channel identity fraud warnings'

Experian QAS

The vast majority of consumers would like to be notified via several different channels of communication should they be affected by identity fraud, a new poll has shown.

 

A Harris Interactive survey commissioned by SoundBite Communications revealed that 89 per cent of people want to be told in more than one way should fraudulent activity be suspected, with phone calls, text messages, emails and letters among the most popular options.

 

The preferred method for 84 per cent of respondents was a call to their home phone, ahead of a call to their mobile (60 per cent), an email (54 per cent) and a text (35 per cent).

 

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