SoundBite to Host Webinar on Proactive Customer Care for Utilities

SoCalGas to Present its Strategic Decision to Leverage SoundBite in its Customer Contact Strategy

Bedford, Mass., April 22, 2008 – SoundBite Communications, Inc. (NASDAQ: SDBT), a leading provider of on-demand customer contact solutions, will host a complimentary webinar on how on-demand multi-channel communications can enhance a variety of initiatives within a utility’s customer care department on Wednesday, April 23, 2008.

This free webinar will help Customer Care Directors and Managers understand how automated voice messaging and other proactive customer communications can cost-effectively enhance their customer care programs, accelerate time to market, and track campaign success in real-time. Leveraging the flexibility of a hosted model, utilities can use automated voice messaging, text messaging and email to immediately deliver important communications to a large number of customers at a fraction of the cost of manual dialing, predictive dialers or direct mail. This webinar will highlight many of the successful customer care campaigns used by utilities today, including:

Call avoidance campaigns to reduce inbound traffic
Low-income energy assistance enrollment
Scheduled maintenance confirmation
Billing choice enrollment
Service interruption and outage notifications
New bill format announcements
Customer satisfaction surveys

The interactive discussion will also feature an in-depth case study on how Southern California Gas Company (SoCalGas), the nation’s largest natural gas distribution facility was able to augment its existing customer communications strategy to communicate its low-income energy assistance enrollment message to as many people as possible, as frequently and cost-effectively as possible.

What: Proactive Customer Care for Utilities: Seven Powerful Ideas to Improve Customer Contact Campaigns

When: April 23rd at 4:00pm (EST)

Who: Eric Keough, Vice President of Consumer Direct Strategy at SoundBite Communications
Kirk Morales, Senior Market Advisor for CARE Program at SoCalGas

Where: https://www1.gotomeeting.com/register/909477324