Independent Research Firm to Discuss Proactive Communication Strategies on Upcoming SoundBite Communications Webinar

Webinar Attendees Will Gain Access to Exclusive Survey Results and Receive a Complimentary Study on Proactive Customer Communications

Bedford, Mass., October 28, 2008 – Today’s unstable economy is driving companies to intensify their focus on controlling expenses while optimizing revenues.  As a result, Proactive Customer Communications has emerged as a core strategy enabling forward thinking organizations to reduce operational costs, prompt faster payments and improve customer loyalty.

On November 6, SoundBite Communications, Inc. (NASDAQ:  SDBT) will host a one-hour webinar, featuring Elizabeth Herrell, vice president and principal analyst at Forrester Consulting, who will discuss exclusive survey results from a commissioned study of more than 200 key decision-makers in financial services, retail, telecom/media and other industries about their current and future proactive customer communications plans.  The survey results reveal that:

• 75% of respondents plan to increase their investment in proactive customer communications over the next 2-3 years to effectively reach customers
• 77% of respondents find that proactive customer communications are important to their business
• Respondents consider customer satisfaction (71%), increasing customer loyalty (65%), and increasing sales revenue (53%), as the top drivers for using proactive customer communications.

Webinar attendees will receive “Proactive Customer Communications Promote Closer Customer Connections: Market Growth Driven by New Services in Customer Care,” a commissioned study conducted by Forrester Consulting on behalf of SoundBite. 

“Companies are facing more challenging times than ever and need to proactively engage customers at all points in the lifecycle, including customer care, sales and marketing, and collections.  Adopting a multi-channel communications strategy will enable organizations to communicate more effectively with customers and reach them by the most appropriate channel based on the customer’s preference or message content,” said Mark Friedman, chief marketing officer at SoundBite Communications.  “Forrester’s study explains why it is important for companies across many industries to adopt this type of technology now and how it can increase revenue and cut costs while keeping customers satisfied.”

REGISTER AT: 
http://www.soundbite.com/resources/webinars/proactive-customer-communications

WHEN: Thursday, November 6, 2008
            2:00 p.m. ET/11:00 a.m. PT

WHO:  Mark Friedman, chief marketing officer, SoundBite Communications 
           Elizabeth Herrell, vice president and principal analyst, Forrester Consulting