SoundBite

Marketing Programs Specialist

Job Summary:
We are seeking a high-energy, team-oriented person who wants to expand his or her marketing experience into the proactive customer communications market. The Marketing Programs Specialist is responsible for organizing and executing a wide range of marketing activities which include driving and supporting lead generation marketing programs and initiatives across a number of vertical industries. Some of these initiatives include executing webinars, seminars and e-mail campaigns. This key marketing role reports to the Director of Marketing Communications.

Key Functions/Responsbilities:

• Execute integrated marketing strategies and lead generation programs which include online seminars, email marketing, and collateral development
• Develop content and key messages for promotional campaigns and marketing programs
• Serve as a tactical resource in response to strategic initiatives
• Regularly communicate marketing program goals and results to sales teams
• Enhance SoundBite brand identity and thought leadership through marketing program communications and other sales support tools
• Manage and segment CRM (Salesforce.com) and other internal databases for list management and program delivery
• Support lead tracking, database marketing and prospecting
• Conduct campaign tracking and analysis

Qualifications:

• 2-4 years experience developing and executing integrated marketing programs and projects including online lead-generation campaigns and email campaigns
• Bachelor’s Degree in Marketing, Communications or other related field

• Ability to manage multiple priorities in a fast-paced environment
• Proven project management skills—able to create and execute campaigns from beginning to end
• Demonstrated written and verbal communication skills – press release and copywriting experience highly desirable
• High attention to detail
• Acitve, collaborative team player
• Must have hands-on experience managing lead capture and tracking in Salesforce.com
• Proficiency in Microsoft Word, Excel, and PowerPoint

This position description is intended to describe the general nature and level of work of this position, and is not an exhaustive list of all responsibilities, duties, and skills required of individuals in this role.

Contact Information:
For immediate consideration, Please apply on line or by sending your cover letter and resume to: careers@soundbite.com and reference Marketing Programs Specialist in the subject line of your email.

No agency responses will be considered.

SoundBite is an Equal Opportunity Employer.